Senior Content Writer | Life Insurance Co. | Remote
Must Haves:
- 5+ years writing across a variety of channels (traditional and digital)
- Experience writing in finance, banking, medical, or pharma
- Project experience (full cycle)
- Self-motivated with ability to work autonomously
- Portfolio or work samples, required
Nice to Haves:
- Experience in financial services (ideally with investment products & services)
- Workfront, Jira, TFS experience
- Understanding of sales and marketing processes
Job Description:
The Senior Content Specialist collaborates with our in-house creative and strategy teams to deliver a wide range of content crafted to inform, engage, and delight their intended audience(s). This includes sales enablement tools, presentations, advertisements, direct mail, event support, newsletters, and more.
Responsibilities:
- Research, conceptualize, and compose innovative content that supports marketing strategies and creative briefs.
- Demonstrated ability to translate complex ideas from multiple reference sources into stories that engage and delight the target audience(s).
- Collaborate with Associate Creative Directors, peers, and key stakeholders on how to best achieve defined objectives.
- Ensure consistency and quality across all written content.
- Help to foster a culture of inclusion, innovation, and creativity.
- Proactively manage deadlines across multiple projects in a fast-paced, Agile environment.
- Use your subject matter expertise to help elevate our brand strategy.
- Develop a deep understanding of the products and services you will be marketing and how they are nuanced across distribution channels.
- Ability to pitch creative concepts to in-house customers.
- Performs other duties as assigned.
Qualifications:
- 5+ years’ experience producing copy across print channels (and a portfolio of your work)
- Ability to simplify complex, highly technical financial concepts to a non-technical audience(s)
- An iterative and feedback-driven approach to writing, testing, and editing copy.
- Experience using technology to collaborate, such as Workfront, TFS, Jira, etc.
- Bachelor’s degree preferred, with a concentration in journalism, marketing, communications, or related discipline.
- Knowledge of sales and marketing processes, as well as investment products and services, are a plus.