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Marketing Content Specialist | Life Insurance Co. | 65-85k

Birmingham, AL
Job Title:   Content Specialist II                                         Department:  LAD Marketing

Reports to:   Associate Creative Director

Position Objective

The Content Specialist II collaborates with our in-house creative and strategy teams to deliver a wide range of content crafted to inform, engage, and delight their intended audience(s). This includes sales enablement tools, presentations, advertisements, direct mail, event support, newsletters, and more.

  • Research, conceptualize, and compose innovative content that support marketing strategies and creative briefs.
  • Demonstrated ability to translate complex ideas from multiple reference sources into stories that engage and delight the target audience(s).
  • Collaborate with Senior Content Specialists and Associate Creative Directors, peers, and key stakeholders on how to best achieve defined objectives.
  • Ensure consistency and quality across all written content.
  • Help to foster a culture of inclusion, innovation, and creativity.
  • Proactively manage deadlines across multiple projects in a fast-paced, Agile environment.
  • Use your subject matter expertise to help elevate our brand strategy.
  • Develop a deep understanding of the products and services you will be marketing and how they are nuanced across distribution channels.
  • Ability to pitch creative concepts to in-house customers.
  • Performs other duties as assigned.

  • 3+ years’ experience producing advertising copy across multiple channels 
  • Portfolio of work or writing samples required
  • Ability to simplify complex, highly technical financial concepts to a non-technical audience(s)
  • An iterative and feedback-driven approach to writing, testing, and editing copy
  • Experience in Jira, Workfront etc. 
  • Bachelor’s degree preferred, with a concentration in journalism, marketing, communications, or related discipline.
  • Knowledge of sales or marketing concepts preferred.
** Visible Talent is the inclusive recruitment agency working on behalf of the employer **
Amanda Boyd (She/Her)
Founder: Visible Talent Company
Text: (330) 362-2818
Email: Info@visibletalentcompany.com

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